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Monday, February 11, 2013

With a new endorsement deal, Rory McIlroy tries to live up his standard _ and that of Woods | Synopsis

With a new endorsement deal, Rory McIlroy tries to live up his standard _ and that of Woods

Woods Behind my Mom's House
Woods Behind my Mom's House by dreamcicle19772006
License (according to Flickr): Attribution License
Excerpt:

HONOLULU-- This much might constantly be said about Tiger Woods. The richest man in golf played like he didn't have two nickels to rub together. Rory McIlroy appears to be cut from the exact same fabric. Even a cloth that now has a swoosh. McIlroy's huge year got under way Monday in Abu Dhabi with the kind of flashy production that would make even Ryder Cup organizers jealous, with music blaring and lasers lighting up the space. There were video messages from Phil Knight, Wayne Rooney and Woods, for so long the most famous face of Nike Golf. Contributing to the buildup was a commercial that debuts Wednesday and reveals McIlroy and Woods attempting to one-up each various other on the variety with shots that find the "cup" in faraway locations.

People:

Rory McIlroy

Overall Sentiment: 0.100051

Relevance: 0.914616

SentimentQuote
0.444019"I don't play golf for the money. I'm well past that," McIlroy said. ...
0.182633"I don't play golf for the money. I'm well past that," McIlroy said. "I'm a major champion, which I've always dreamed of being. I'm world No. 1, which I've always dreamed of being. I think this is a company that can help me sustain that and win ever more majors."
0.162735"I want to win golf tournaments. I made that clear from the get go," McIlroy said. ...
-0.257116"I am very focused on trying to win as many majors as I can. Obviously, winning two majors the last two seasons, I want to try and keep that going and play them well again this year. "I guess if I go this year and I don't, then it will be a bad year," he added. ...
-0.0293639"I am very focused on trying to win as many majors as I can. Obviously, winning two majors the last two seasons, I want to try and keep that going and play them well again this year. "I guess if I go this year and I don't, then it will be a bad year," he added. "If I'm sitting end of 2013 and haven't won a major, I would be disappointed."
0.213975"Hopefully, at some point, that can happen this year and it would be great to be part of that," McIlroy said. ...
Sentiment Stats:
  • Number of Quotes: 6
  • Aggregate Sentiment: 0.7168821
  • Mean: 0.11948035
  • Standard Deviation: 1.4142135623731

Tiger Woods

Overall Sentiment: 0.120888

Relevance: 0.55024

Disambiguation: SportsTeam | Athlete | AwardWinner | Celebrity | Golfer | Hobbyist | SportsLeagueAwardWinner | TVActorReferences:

David Duval

Overall Sentiment: -0.070411

Relevance: 0.126609

Phil Knight

Overall Sentiment: 0.0357666

Relevance: 0.122652

Disambiguation: BoardMember | CompanyFounder | CompanyShareholder | MilitaryPersonReferences:

Gerry

Overall Sentiment: -0.186921

Relevance: 0.11911

Ernie Els

Overall Sentiment: 0.32985

Relevance: 0.107623

Disambiguation: SportsTeam | Golfer | TVActorReferences:

Wayne Rooney

Overall Sentiment: 0.0646901

Relevance: 0.105937

Michael Jordan

Overall Sentiment: 0.0122352

Relevance: 0.103096

Disambiguation: Athlete | AwardWinner | BasketballPlayer | HallOfFameInductee | OlympicAthlete | SportsLeagueAwardWinner | FilmActor | TVActorReferences:

Phil Mickelson

Overall Sentiment: 0.588562

Relevance: 0.101124

Larry Bird

Overall Sentiment: -0.0279847

Relevance: 0.0985536

Disambiguation: Athlete | AwardWinner | BasketballCoach | BasketballPlayer | HallOfFameInductee | OlympicAthlete | SportsLeagueAwardWinner | FilmActorReferences:

Charl Schwartzel

Overall Sentiment: 0.0298234

Relevance: 0.0953179

Lee Westwood

Overall Sentiment: 0.0810059

Relevance: 0.086193

Justin Rose

Overall Sentiment: 0.0539408

Relevance: 0.0856918

Key:

  • Aggregate Sentiment is meant to be an indicator of an individual's overall sentiment.
  • The Mean is meant to be an indicator of an individual's average comment sentiment.
  • The Standard Deviation, when there are enough quotes, will indicate an individual's consistency of sentiment (i.e. a Standard Deviation of 0 would mean they were very consistent in their sentiment and 1 would mean they were very inconsistent).

Note that quote stats are likely to be meaningless beyond the aggregate score due to the tiny sample size. However, they are always provided just in case you find something useful there.

Additional Info:

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