Celebs, babies and beer highlights of this year's Super Bowl ads
While the San Francisco 49ers and the Baltimore Ravens battle each other on the field during Super Bowl XLVII, advertisers will compete against each on advertising's biggest stage. The stakes are high, with 30-second spots going for as much as $4 million this year. And more than more than 111 million viewers are expected to tune in. About 28 of the 35-plus advertisers released ads early this year, trying to get a head start on capturing the buzz on social media sites. But early buzz is no guarantee viewers will remember your spot the day after the big game. And of course, some advertisers are waiting for Sunday night for the big reveal of their spots, including M&Ms, Chrysler, Oreo and BlackBerry. "What we see on the night of the game is really important," said Kelly O'Keefe, professor at a professor, creative brand management, at the Virginia Commonwealth University Brandcenter.
People:
Kelly O'Keefe
Overall Sentiment: 0.422107
Relevance: 0.655823
| Sentiment | Quote |
|---|---|
| 0.252599 | "What we see on the night of the game is really important," said Kelly O'Keefe, ... |
| Sentiment Stats: |
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Seth Rogan
Overall Sentiment: 0.632691
Relevance: 0.576285
Bar Refaeli
Overall Sentiment: 0.269641
Relevance: 0.561999
Amy Poehler
Overall Sentiment: 0.249691
Relevance: 0.560282
Calvin Klein
Overall Sentiment: -0.164031
Relevance: 0.555118
Paul Rudd
Overall Sentiment: 0.223111
Relevance: 0.551862
Johnson
Overall Sentiment: -0.256489
Relevance: 0.51904
Tracy Morgan
Overall Sentiment: 0.0983307
Relevance: 0.488733
Matthew Terry
Overall Sentiment: -0.536595
Relevance: 0.483396
Kraft
Overall Sentiment: 0.0377088
Relevance: 0.471425
Key:
- Aggregate Sentiment is meant to be an indicator of an individual's overall sentiment.
- The Mean is meant to be an indicator of an individual's average comment sentiment.
- The Standard Deviation, when there are enough quotes, will indicate an individual's consistency of sentiment (i.e. a Standard Deviation of 0 would mean they were very consistent in their sentiment and 1 would mean they were very inconsistent).
Note that quote stats are likely to be meaningless beyond the aggregate score due to the tiny sample size. However, they are always provided just in case you find something useful there.
Additional Info:
Company: Best Buy
Overall Sentiment: 0
Relevance: 0.730125
Company: NBC
Overall Sentiment: 0.185228
Relevance: 0.682898
Company: Hyundai Motor Group
Overall Sentiment: -0.217548
Relevance: 0.593523
Company: Samsung
Overall Sentiment: 0.331399
Relevance: 0.548415
Company: Chrysler
Overall Sentiment: 0.0170483
Relevance: 0.521248
Organization: Baltimore Ravens
Overall Sentiment: 0
Relevance: 0.626008
Organization: Virginia Commonwealth University
Overall Sentiment: 0.203233
Relevance: 0.539121
TelevisionShow: 30 Rock
Overall Sentiment: 0.155277
Relevance: 0.544265
City: San Francisco
Overall Sentiment: 0
Relevance: 0.585578
Site Provided Keywords:
- 30 rock
- 49ers
- amy poehler
- anheuser-busch
- baltimore ravens
- Bar Refaeli
- calvin klein
- dwayne the rock johnson
- paul rudd
- samsung
- San Francisco 49ers
- Super Bowl
- super bowl commercial
- tracy morgan
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Source URL: Celebs, babies and beer highlights of this year's Super Bowl ads
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